I've purchased other Clever Clove sticky note pads in the past because I love the designs, but I have been disappointed with how quickly they fall off of what I stick them too (usually knitting patterns). I almost didn't purchase the new fall design, but I added it at the last minute because I loved the design and when it arrived I found this is a different sticky pad (with different backing) and the notes are stickier than they have been in the past. They may not be as sticky as that one big brand, but these are much better that past C.C. sticky pads I've gotten and I'm really pleased. I'm so glad because I love all the designs but I was having a hard time purchasing something I knew wasn't working as well as I had hoped. Now they work better!